Analyze 2026 sunshade fabric foreign trade trends, Keqiao factory supplies eco roller blinds & honeycomb blinds with OEM export service
functional sunshade fabricmotorized roller blindhoneycomb blindOEM window coveringcurtain export
The global building energy conservation and home soft furnishing industry has achieved steady expansion in 2026. According to authoritative research data from Global Market Insights, the global sunshade blind market reached USD 5.996 billion in 2024. It is expected to maintain a steady compound annual growth rate of 7.9% from 2025 to 2031, with the market size exceeding USD 10.25 billion by 2031. Europe, America, the Middle East and Australia remain the four core consumer markets for global window coverings. With frequent high-temperature weather across the world and the implementation of building energy-saving policies in various countries, the foreign trade demand for sunshade fabrics, motorized smart roller blinds and custom engineering curtains featuring light & heat insulation, UV resistance and eco-friendly low-VOC properties has exploded. Professional exhibitions including Frankfurt Heimtextil, Keqiao Spring Curtain & Fabric Fair and Dubai Textile Exhibition have become core business matching channels for global building material traders, soft furnishing general contractors and cross-border e-commerce sellers to source high-quality Chinese original manufacturers.
As the weathervane of the Asia-Pacific window covering industry, the 17th 2026 Keqiao Spring Curtain & Fabric Fair brought together 496 original textile manufacturers. On the first exhibition day, there were 19,667 professional overseas purchasing visitors, and the total views of online cloud live streaming exceeded 282,000. Inquiries for three major categories topped the list: eco-friendly functional sunshade fabrics, smart motorized shading systems and drill-free finished curtains. Based on national textile import and export statistics, China’s overseas export orders for functional sunshade fabrics rose by 27% year-on-year in 2026. Window covering products with OEKO-TEX environmental certification, UPF50+ UV resistance, sound & heat insulation and low-VOC features have achieved a market penetration rate of 70% in mature overseas markets, becoming a mandatory access threshold for cross-border trade.
Shaoxing Wanbo Import and Export Co., Ltd. is rooted in the world-class textile industrial cluster of Keqiao, Shaoxing. We focus on two core businesses: independent R&D of sunshade fabrics and large-scale production of full-range finished window coverings. We have showcased three product lines including smart shading, functional fabrics and engineering scenario customization at major domestic and international home textile exhibitions. Leveraging our strengths in OEM/ODM flexible small-batch quick response and one-stop delivery across the whole industrial chain, we provide integrated indoor and outdoor shading solutions for global foreign trade buyers. Combining exhibition trends, authoritative market statistics and regional purchasing preferences in the 2026 home textile industry, this article deeply analyzes new development trends of the global window covering industry and offers professional references for overseas purchasers to connect with high-quality curtain supply chains in Keqiao.
I. Industrial Cluster Advantages of Keqiao: Core Production Base for China’s Sunshade Fabric Export
As the world’s largest distribution hub for textile fabrics, Keqiao in Shaoxing has more than 11,600 registered enterprises engaged in curtain and soft furnishing business, among which over 7,600 are industrial and trading supporting manufacturers. The annual output value of the curtain industry exceeds CNY 70 billion, accounting for more than 70% of China’s total domestic finished curtain shipments. Fabric products are exported to over 190 countries and regions worldwide, with the annual total import and export volume of textile foreign trade exceeding CNY 10 billion. Supported by a closed-loop industrial chain covering chemical fiber raw materials, weaving, printing & dyeing, finishing and finished curtain processing, Keqiao has formed core industrial strengths including 3-day fast sampling for small orders and stable full-container delivery for bulk orders of ten-thousand-meter fabrics, which is the key driving force behind the sustained export growth of China’s functional sunshade fabrics in recent years.
1.1 Three Leading Domestic Professional Curtain Exhibitions Gather Global B-end Purchasing Resources
(1) The 17th Shaoxing Keqiao Spring Curtain & Fabric Fair (Mar 11 – Mar 14, 2026)
Covering a total exhibition area of 30,000 ㎡, the event set up three international exclusive zones: smart finished shading products zone, cross-border e-commerce sourcing zone and engineering soft furnishing supply chain zone, attracting professional purchasing delegations from 32 countries such as the UAE, Saudi Arabia, Germany, France and Australia. On-site purchasing demands are concentrated in three categories: functional sunshade fabrics including virgin yarn UV-resistant solar fabrics and low-VOC eco blackout fabrics; smart window coverings such as full blackout motorized roller blinds, Shangri-La blinds and commercial sound-reducing honeycomb blinds; flame-retardant engineering curtains for hotels and office buildings as well as custom drill-free finished blinds for small apartments. Official exhibition data shows that the value of intended foreign trade orders signed by local Keqiao manufacturers increased by 31% year-on-year. The average order value for each purchase from Middle Eastern buyers exceeded USD 120,000. European and American purchasers prefer large-scale manufacturers that can issue REACH environmental test reports and support small-batch sampling starting from 500 meters.
(2) The 34th Haining Spring International Home Textile Expo (Mar 4 – Mar 6, 2026)
Spanning 250,000 square meters, the exhibition hosted more than 2,500 home textile enterprises with a dedicated pavilion for smart shading and window covering accessories to facilitate business cooperation with global soft furnishing wholesalers. European purchasing delegations mainly targeted fabric factories with OEM processing capabilities. Inquiries for washable, antibacterial and high-heat-insulation composite sunshade fabrics surged by 29% year-on-year, and bulk custom curtain orders for commercial offices and star hotels ranked first among all exhibition orders.
(3) 2026 Shenzhen International Home Textile & Fabric Fair (Mar 7 – Mar 10, 2026)
Nearly 150 professional overseas purchasing representatives were invited for business negotiations, focusing on lightweight hot-selling window covering items for cross-border e-commerce. Ultra-thin eco sunshade fabrics of 50g/㎡ and minimalist solid-color finished roller blinds became core procurement products for cross-border sellers from Europe, America and Australia. Flexible supply chain factories accepting small-batch and multi-style orders received the highest volume of business negotiations.
1.2 Four Top Overseas Professional Sunshade & Window Covering Exhibitions: Core Global Sourcing Venues
- Frankfurt Heimtextil Germany (Jan 2026): The world’s top home textile exhibition hosted over 3,000 exhibitors from 66 countries, including more than 1,000 Chinese manufacturers. Intended orders from exhibitors in Keqiao and Shengze alone reached nearly CNY 500 million. The EU mandates formaldehyde emissions below 0.080mg/m³ for curtain products, which must pass both REACH and OEKO-TEX environmental certifications for customs clearance. Low-VOC eco fabrics, smart motorized shading systems and recyclable fabrics became exhibition highlights.
- Dubai International Textile & Apparel Exhibition (Nov 16 – Nov 18, 2026): The largest professional textile fair in the Middle East and North Africa, tailored for high-temperature markets including Saudi Arabia and Kuwait. Demand for outdoor waterproof sun-resistant roller blinds, high-density insect-proof window screens and thick full-blackout engineering curtains has surged. The previous edition attracted more than 240 global home textile suppliers.
- Riyadh International Construction Fair Saudi Arabia (May 5 – May 7, 2026): Attended by 38,000 professional visitors from the construction and soft furnishing sectors, the event witnessed concentrated orders for commercial office sunshade roller blinds and whole-house custom window treatments for hotels. High-temperature weather-resistant sunshade fabrics have become essential procurement items in the Middle East.
- Melbourne International Textile Fair Australia (Nov 2026): Australia relies on imports for 95.6% of its textile products. Local buyers mainly source lightweight sun-protective sunshade fabrics, drill-free zebra blinds for small apartments and antibacterial mildew-resistant home curtains, preferring reliable Chinese original manufacturers that accept small trial orders with stable lead times.
II. Four Core Foreign Trade Procurement Trends of Global Window Coverings in 2026
2.1 Eco-friendly Multi-functionality Becomes a Mandatory Market Access Threshold for Overseas Orders
Based on procurement data collected from exhibitions in Frankfurt, Keqiao and Dubai, overseas inquiries for conventional ordinary chemical fiber curtains keep declining, while orders for functional sunshade fabrics with integrated features of light blocking, heat insulation, waterproofing, UV resistance, sound insulation, antibacterial property, low VOC and formaldehyde-free have risen to account for 56% of total orders. The EU has fully implemented the updated REACH regulation, banning window covering products without OEKO-TEX certification from European and American markets. Middle Eastern and Australian buyers attach high importance to sunlight resistance, wear resistance and washability, and inquiries for virgin functional yarn fabrics jumped by 30% year-on-year across all exhibitions.
All sunshade fabrics and finished curtains manufactured by Shaoxing Wanbo have passed international sun protection safety tests and dual EU environmental certifications. We can provide authoritative third-party CMA and CNAS quality inspection reports. All product indicators comply with EU GB 18401 textile safety standards and UPF50+ UV protection specifications, fully meeting import compliance requirements of Europe, America, the Middle East and Australia to effectively avoid risks of customs detention and product returns from the source.
2.2 Explosive Growth in Orders for Smart Motorized Shading & One-Stop Custom Commercial Engineering Curtains
The global market size of smart motorized roller blinds exceeded USD 17.12 billion in 2026 with a compound annual growth rate of 10.65%, and the market penetration rate of smart shading products in high-end commercial and residential scenarios has surpassed 40%. Exhibition statistics show that orders for smart engineering curtains used in hotels, commercial complexes and office buildings increased by 34.2% year-on-year. The procurement model of overseas buyers has been fully upgraded; instead of purchasing curtain fabrics separately, they prefer one-stop original manufacturers capable of providing on-site surveying, scheme design, fabric cutting, finished processing and supporting drill-free installation solutions. Large-scale manufacturers with full-category stable delivery capacity have become the top cooperation choice for general engineering contractors and foreign traders.
2.3 OEM/ODM Small-Batch Quick Response Flexible Customization Becomes Mainstream Foreign Trade Demand
Cross-border e-commerce sellers and small & medium overseas wholesalers placed a large number of small trial orders at various exhibitions. Original factories accepting fabric orders starting from 500 meters and small-batch finished product customization recorded the highest number of business negotiations. Statistics from the cross-border e-commerce zone at the Keqiao Fair show that signed flexible small-batch foreign trade orders rose by 29% year-on-year. Suppliers supporting sample-based R&D, flexible color & style adjustment and private label OEM services have gained the highest recognition among global small and medium purchasers, becoming a core differentiated competitive edge for Chinese sunshade fabric manufacturers expanding overseas.
2.4 Obvious Differentiated Procurement Features Across Three Major Overseas Regional Markets
- European & American Markets: Prefer minimalist solid-color designs, eco-friendly recyclable fabrics and mobile remotely controlled smart motorized roller blinds, with strict emphasis on environmental certifications such as OEKO-TEX & REACH and full import-export compliance traceability;
- Middle East & North African Markets: Strong demand for high-blackout, thick sun-resistant, waterproof and insect-proof window coverings with full-container bulk orders, favoring large-scale Keqiao original manufacturers with sufficient production capacity and stable long-term supply;
- Australia & Southeast Asian Markets: Mainly source ultra-light thin sunshade fabrics and drill-free finished blinds for small homes via frequent small-batch replenishment orders, valuing manufacturers’ fast sampling speed and flexible production scheduling capabilities.
III. Three Core Product Lines of Shaoxing Wanbo Perfectly Matching Global Multi-Scenario Foreign Trade Procurement Demands
Benefiting from the complete upstream and downstream industrial chain R&D and large-scale production advantages of Keqiao, our three core product ranges cover all application scenarios including home, commercial and outdoor use, precisely meeting the purchasing demands of customers from different regions worldwide:
- Smart Shading Series (Top Exhibition Bestseller): Full blackout motorized roller blinds, motorized adjustable sheer shades, outdoor weather-resistant sun-proof roller blinds with a fabric heat insulation rate above 65%, supporting mobile remote control and smart home voice linkage. Widely applied in high-end residential, commercial office and star hotel projects across Europe, America and Australia, this range achieved the highest negotiation volume at Frankfurt and Melbourne exhibitions.
- Functional Window Covering Series: Shangri-La blinds, sound-insulating honeycomb blinds, zebra blinds, waterproof antibacterial high-density window screens integrated with noise reduction, moisture resistance and UPF50+ UV blocking functions. Honeycomb blinds have become standard soft furnishings for hotels worldwide, with consistently high repeat order rates from engineering buyers in the Middle East and Europe.
- Full-Scenario Custom Engineering Series: Class B1 flame-retardant office engineering curtains, whole-house custom hotel curtains, drill-free thick blackout curtains for irregular windows. We support OEM/ODM private label processing, small-batch sampling and personalized multi-size customization, perfectly fitting the procurement modes of Yiwu foreign trade companies, cross-border e-commerce platforms and small & medium overseas wholesalers.
All products adopt multi-functional composite weaving technology. We can customize fabric gram weight, blackout rate and environmental testing standards in accordance with import regulations of various countries, delivering one-stop services covering fabric weaving, finished cutting & processing, packaging and sea freight. We help overseas buyers avoid cumbersome multi-supplier coordination and greatly reduce comprehensive procurement costs including time, logistics and business communication expenses.
IV. Five Core Competitive Advantages for Keqiao Window Covering Manufacturers to Expand Global Foreign Trade
According to purchasing surveys conducted with overseas buyers at multiple 2026 exhibitions, Keqiao has formed a closed-loop industrial ecosystem with more than 30,000 upstream and downstream textile enterprises, creating unique competitiveness for China’s sunshade fabric foreign trade, which is the key reason why Shaoxing Wanbo continuously secures global foreign trade orders.
- Independent R&D & Production Capacity for Sunshade Fabrics: Multiple self-owned weaving production lines support customized fabrics with tailored blackout rates, gram weights and UPF UV protection indexes. We develop new products based on customer samples and deliver qualified samples within 1 to 3 days, greatly shortening overseas buyers’ new product launch cycles and helping them seize market opportunities.
- Full-Category One-Stop Supply Advantage: Covering a full range of window covering products including sunshade fabrics, roller blinds, venetian blinds, Shangri-La blinds and window screens, buyers can source all required goods in a single exhibition trip, effectively cutting costs for multi-supplier coordination, cross-border logistics and business negotiations.
- Locally Targeted Regional Product R&D: Fabric formulas are optimized for diverse market conditions including intense high-temperature sunlight in the Middle East, strict EU environmental regulations and rainy humid climates in Australia. All products fully comply with customs import testing specifications of various countries to eliminate risks of customs detention and product returns from the source.
- Flexible & Diversified Custom Service Modes: We accept large-volume ten-thousand-meter full-container foreign trade orders as well as small-batch quick-response and OEM private label processing orders, catering to procurement requirements of large international trading companies, cross-border e-commerce sellers and general engineering contractors.
- Mature Global Supply Chain Delivery System: Our products are steadily exported to the Middle East, Europe, North America and Australia with complete supporting resources for customs declaration, sea freight and third-party testing to guarantee on-time fulfillment of bulk orders. The company has delivered thousands of successful commercial curtain engineering projects, with product quality fully verified through long-term market validation across multiple global regions.
V. Conclusion
A series of domestic and international professional curtain and sunshade exhibitions held in 2026 clearly demonstrate four mainstream development trends of the global window covering industry: environmental functionality, intelligent integration, one-stop procurement and flexible supply chain. Global buyers have gradually shifted their sourcing focus from low-cost homogeneous ordinary fabrics to qualified modern manufacturers based in Keqiao equipped with independent R&D capabilities, authoritative environmental compliance certifications and stable bulk delivery performance.
Shaoxing Wanbo Import and Export Co., Ltd. continuously participates in major global home textile professional exhibitions. Relying on the sound upstream and downstream supporting advantages of Keqiao’s industrial cluster, we keep upgrading functional sunshade fabrics and smart finished window coverings. We provide high-quality one-stop procurement and personalized OEM/ODM customization solutions for curtains, roller blinds and window screens to global foreign trade enterprises, engineering contractors, building material wholesalers and cross-border e-commerce sellers. We seize new foreign trade opportunities in the sunshade soft furnishing industry driven by global building energy conservation and smart home development, explore the global shading market together with partners worldwide, and achieve long-term mutually beneficial win-win development.